Digital Storytelling: The Integration of Intangible and Tangible Heritage in the City of Surat, India

In recent years, the protection method the traditional craftsmanship of intangible cultural heritage gradually receives more attention, with the purpose for the protection of intangible cultural heritage and community construction. This study takes Yongchun lacquered basket in Fujian as an example, aiming to analyze the development difficulty of the local traditional handicraft industry, explore the mechanism to promote the traditional handcraft industry by service design, measure the success of the sustainable development with service design as guide, so as to conclude the enlightenment of sustainable development of traditional craftsmanship. Service design is a user-centered design method, to help build innovative service or improve existing products or services, with the aim to make the product or service provided useful, usable and more efficient. Service design, as a discipline, should not be isolated, but be combined with service development, management, operation and marketing together. First of all, the historical development and the production process of Yongchun lacquer basket as intangible cultural heritage should be analyzed, with the field investigation for its present situation. Second, INPD (Integrated New Product Development) can be used with service design as orientation to analyze the opportunity gap of the traditional handcraft industry of Yongchun lacquered baskets through Society, Economic, Technology (SET) and Value Opportunity Analysis (VOA) is used to explore and evaluate the attribute of new product opportunities. Finally, INPD with service design as orientation is taken as our process framework of intangible cultural heritage protection.