Cantonese Porcelain Innovation Design based on Digital Technology

Ever since Cantonese porcelain was included in the national intangible cultural heritage list, the government has also provided support to Cantonese porcelain, and discussions among the industry on the current situation, inheritance and development of Cantonese porcelain have been gradually increasing. However, the situation of "fervent on the surface but slumber on the inside"has not changed at all. No matter from the perspective of protecting cultural heritage or cultivating the market, innovation is essential to Cantonese porcelain. This paper analyzes the Cantonese Porcelain Artistic Features, combined with the Internet, use by digital technology, the platform user browsing behavior of big data analysis. The concerns of users would be learned and make targeted design for mass groups. On the premise of assuring the core techniques and values of Cantonese porcelain, respecting its approach for inheritance and development rules, the market should be regarded as the orientation and to stay in line with the aesthetic and interest needs of modern people, with a moderate incorporation of design innovation, aiming at creating new possibilities for the inheritance and development of Cantonese porcelain.