02376nas a2200373   4500000000100000000000100001008004100002260005900043653002400102653001400126653002400140653001300164653002300177653002500200653002200225653002300247653002500270653002200295653003400317653002200351653001400373653002500387653002200412653002300434100001500457700001500472700001500487700001600502245007000518856015500588300001200743520122200755020002501977       2020                            d  bInstitute of Electrical and Electronics Engineers Inc.10aBehavioral research10aCantonese10aCantonese porcelain10aCommerce10aCultural heritages10aCultural inheritance10aCurrent situation10aDesign innovations10aDigital technologies10aInnovation design10aIntangible cultural heritages10aMarket innovation10aPorcelain10aCultural inheritance10adesign innovation10aDigital technology1 aL. Yueling1 aX. Qinzhen1 aL. Weicong1 aD. Zhaoming00aCantonese Porcelain Innovation Design based on Digital Technology  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85115391451&doi=10.1109%2fICIDDT52279.2020.00118&partnerID=40&md5=2ce62fa7bd1da34bb9ff55f975c0f3e8  a592-5953 aEver since Cantonese porcelain was included in the national intangible cultural heritage list, the government has also provided support to Cantonese porcelain, and discussions among the industry on the current situation, inheritance and development of Cantonese porcelain have been gradually increasing. However, the situation of "fervent on the surface but slumber on the inside"has not changed at all. No matter from the perspective of protecting cultural heritage or cultivating the market, innovation is essential to Cantonese porcelain. This paper analyzes the Cantonese Porcelain Artistic Features, combined with the Internet, use by digital technology, the platform user browsing behavior of big data analysis. The concerns of users would be learned and make targeted design for mass groups. On the premise of assuring the core techniques and values of Cantonese porcelain, respecting its approach for inheritance and development rules, the market should be regarded as the orientation and to stay in line with the aesthetic and interest needs of modern people, with a moderate incorporation of design innovation, aiming at creating new possibilities for the inheritance and development of Cantonese porcelain.  a9781665403672 (ISBN)