TY - CPAPER
KW - Behavioral research
KW - Cantonese
KW - Cantonese porcelain
KW - Commerce
KW - Cultural heritages
KW - Cultural inheritance
KW - Current situation
KW - Design innovations
KW - Digital technologies
KW - Innovation design
KW - Intangible cultural heritages
KW - Market innovation
KW - Porcelain
KW - Cultural inheritance
KW - design innovation
KW - Digital technology
AU - L. Yueling
AU - X. Qinzhen
AU - L. Weicong
AU - D. Zhaoming
AB - Ever since Cantonese porcelain was included in the national intangible cultural heritage list, the government has also provided support to Cantonese porcelain, and discussions among the industry on the current situation, inheritance and development of Cantonese porcelain have been gradually increasing. However, the situation of "fervent on the surface but slumber on the inside"has not changed at all. No matter from the perspective of protecting cultural heritage or cultivating the market, innovation is essential to Cantonese porcelain. This paper analyzes the Cantonese Porcelain Artistic Features, combined with the Internet, use by digital technology, the platform user browsing behavior of big data analysis. The concerns of users would be learned and make targeted design for mass groups. On the premise of assuring the core techniques and values of Cantonese porcelain, respecting its approach for inheritance and development rules, the market should be regarded as the orientation and to stay in line with the aesthetic and interest needs of modern people, with a moderate incorporation of design innovation, aiming at creating new possibilities for the inheritance and development of Cantonese porcelain.
C2 - Proc. - Int. Conf. Innov. Des. Digit. Technol., ICIDDT
DO - 10.1109/ICIDDT52279.2020.00118
LA - English
N1 - Journal Abbreviation: Proc. - Int. Conf. Innov. Des. Digit. Technol., ICIDDT
N2 - Ever since Cantonese porcelain was included in the national intangible cultural heritage list, the government has also provided support to Cantonese porcelain, and discussions among the industry on the current situation, inheritance and development of Cantonese porcelain have been gradually increasing. However, the situation of "fervent on the surface but slumber on the inside"has not changed at all. No matter from the perspective of protecting cultural heritage or cultivating the market, innovation is essential to Cantonese porcelain. This paper analyzes the Cantonese Porcelain Artistic Features, combined with the Internet, use by digital technology, the platform user browsing behavior of big data analysis. The concerns of users would be learned and make targeted design for mass groups. On the premise of assuring the core techniques and values of Cantonese porcelain, respecting its approach for inheritance and development rules, the market should be regarded as the orientation and to stay in line with the aesthetic and interest needs of modern people, with a moderate incorporation of design innovation, aiming at creating new possibilities for the inheritance and development of Cantonese porcelain.
PB - Institute of Electrical and Electronics Engineers Inc.
PY - 2020
SN - 9781665403672 (ISBN)
SP - 592
EP - 595
TI - Cantonese Porcelain Innovation Design based on Digital Technology
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85115391451&doi=10.1109%2fICIDDT52279.2020.00118&partnerID=40&md5=2ce62fa7bd1da34bb9ff55f975c0f3e8
ER -