The Computer Assisted Service Design Study of Museum Relying on Internet Multimedia Technology

Objective The service innovation strategy of Laolongkou Wine Museum was put forward based on service design thinking, to improve the audience experience satisfaction and service level, enhance consumer brand adhesion, and promote the spread and development of traditional brewing techniques and wine culture of intangible cultural heritage Laolongkou wine. MethodBased on the concept of service design and starting from the behavioral needs of museum visitors, this paper analyzes the behavioral characteristics of visitors. User experience map is drawn according to the experience process of visitors, which is conducive to obtaining the service blind spots of Laolongkou Museum and searching for the touchpoints to improve the experience of visitors. Conclusion To optimize the service process and contact points of Laolongkou Wine Museum according to the behavior characteristics of visitors, relying on the immediacy and interactivity of Internet technology, the Laolongkou Wine Museum service system integrating network and entity can be established, which will promote the common development of culture and entertainment and build museums that satisfy visitors.