TY - CPAPER
KW - Behavioral research
KW - Computer assisted
KW - Design studies
KW - design thinking
KW - Innovation strategy
KW - Internet multimedia
KW - Multimedia systems
KW - Multimedia technologies
KW - museums
KW - Service contact
KW - Service innovation
KW - Services designs
KW - User behaviors
KW - Wine
KW - museum
KW - service contact
KW - Service design
KW - user behavior
AU - S. Lixin
AU - H. Lei
AB - Objective The service innovation strategy of Laolongkou Wine Museum was put forward based on service design thinking, to improve the audience experience satisfaction and service level, enhance consumer brand adhesion, and promote the spread and development of traditional brewing techniques and wine culture of intangible cultural heritage Laolongkou wine. MethodBased on the concept of service design and starting from the behavioral needs of museum visitors, this paper analyzes the behavioral characteristics of visitors. User experience map is drawn according to the experience process of visitors, which is conducive to obtaining the service blind spots of Laolongkou Museum and searching for the touchpoints to improve the experience of visitors. Conclusion To optimize the service process and contact points of Laolongkou Wine Museum according to the behavior characteristics of visitors, relying on the immediacy and interactivity of Internet technology, the Laolongkou Wine Museum service system integrating network and entity can be established, which will promote the common development of culture and entertainment and build museums that satisfy visitors.
C2 - Proc. IEEE Int. Conf. Data Sci. Comput. Appl., ICDSCA
DO - 10.1109/ICDSCA53499.2021.9650245
N1 - Journal Abbreviation: Proc. IEEE Int. Conf. Data Sci. Comput. Appl., ICDSCA
N2 - Objective The service innovation strategy of Laolongkou Wine Museum was put forward based on service design thinking, to improve the audience experience satisfaction and service level, enhance consumer brand adhesion, and promote the spread and development of traditional brewing techniques and wine culture of intangible cultural heritage Laolongkou wine. MethodBased on the concept of service design and starting from the behavioral needs of museum visitors, this paper analyzes the behavioral characteristics of visitors. User experience map is drawn according to the experience process of visitors, which is conducive to obtaining the service blind spots of Laolongkou Museum and searching for the touchpoints to improve the experience of visitors. Conclusion To optimize the service process and contact points of Laolongkou Wine Museum according to the behavior characteristics of visitors, relying on the immediacy and interactivity of Internet technology, the Laolongkou Wine Museum service system integrating network and entity can be established, which will promote the common development of culture and entertainment and build museums that satisfy visitors.
PB - Institute of Electrical and Electronics Engineers Inc.
SN - 9781665440530 (ISBN)
SP - 175
EP - 180
TI - The Computer Assisted Service Design Study of Museum Relying on Internet Multimedia Technology
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85124228156&doi=10.1109%2fICDSCA53499.2021.9650245&partnerID=40&md5=192e276d664e32d15f1fac9cf99b45eb
ER -