Product design model for e-commerce cantonese porcelain based on user perceptual image in china

In recent years, more and more organizations and institutions sell the product of Intangible Cultural Heritage (ICH) to inherit ICH culture and promote local economy in E-commerce. Cantonese Porcelain (CP) is one of ICH in China, and it has gradually shifted sales channels from offline to online. However, it is found that the sales volume has been decreasing steadily through the previous research, which is a challenge for promoting CP’s product design and extending CP’s market. To address this question, this paper proposes a design model for CP’s E-commerce products based on the model of user perceptual image, and proves a adaptive model with a cases study. Literature research of user perceptual image is useful with transferring ICH taxonomy to the related product design, which provide enterprises and designers with the development model and reference of product design. This paper is also conducive to the development and promotion of CP’s E-commerce industry.