TY - SER KW - Adaptive modeling KW - Cantonese porcelain KW - Design modeling KW - Development model KW - E-commerce KW - Electronic commerce KW - Human computer interaction KW - Intangible cultural heritages KW - Kansei engineering KW - Literature researches KW - Local economy KW - Porcelain KW - Product design KW - Product design model KW - Related products KW - Sales KW - Sales channels KW - User perceptual image AU - S. Zhong AU - P. Tan AU - T. Fu AU - Y. Ji AB - In recent years, more and more organizations and institutions sell the product of Intangible Cultural Heritage (ICH) to inherit ICH culture and promote local economy in E-commerce. Cantonese Porcelain (CP) is one of ICH in China, and it has gradually shifted sales channels from offline to online. However, it is found that the sales volume has been decreasing steadily through the previous research, which is a challenge for promoting CP’s product design and extending CP’s market. To address this question, this paper proposes a design model for CP’s E-commerce products based on the model of user perceptual image, and proves a adaptive model with a cases study. Literature research of user perceptual image is useful with transferring ICH taxonomy to the related product design, which provide enterprises and designers with the development model and reference of product design. This paper is also conducive to the development and promotion of CP’s E-commerce industry. C1 - Thematic Area on Human Computer Interaction, HCI 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020 DO - 10.1007/978-3-030-49065-2_25 N1 - Journal Abbreviation: Lect. Notes Comput. Sci. Pages: 364 Publication Title: Lect. Notes Comput. Sci. N2 - In recent years, more and more organizations and institutions sell the product of Intangible Cultural Heritage (ICH) to inherit ICH culture and promote local economy in E-commerce. Cantonese Porcelain (CP) is one of ICH in China, and it has gradually shifted sales channels from offline to online. However, it is found that the sales volume has been decreasing steadily through the previous research, which is a challenge for promoting CP’s product design and extending CP’s market. To address this question, this paper proposes a design model for CP’s E-commerce products based on the model of user perceptual image, and proves a adaptive model with a cases study. Literature research of user perceptual image is useful with transferring ICH taxonomy to the related product design, which provide enterprises and designers with the development model and reference of product design. This paper is also conducive to the development and promotion of CP’s E-commerce industry. PB - Springer SN - 03029743 (ISSN); 9783030490645 (ISBN) TI - Product design model for e-commerce cantonese porcelain based on user perceptual image in china UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85088752113&doi=10.1007%2f978-3-030-49065-2_25&partnerID=40&md5=9a7e2b8d54436bd2ffcf7075e177c7e6 VL - 12183 LNCS ER -