Construction and Application of Macao Intangible Cultural Heritage Digital Study Tour Platform Based on RMP Theory

The digital study tour platform provides students with a variety of learning opportunities and promotes cross-cultural communication and understanding. The digital nature of study tour elements can make up for the lack of interactivity in the offline interaction between teachers and students. This study adopts the RMP analysis model and conducts analysis from three dimensions: the respondents’ preferences for the types of study tour products in Macao, their willingness to study tour market, and their demand for the core functions of the digital study tour platform. Based on the analysis of materials and data, the current development status of Macao’s digital study tour platform, and development strategies are proposed in order to promote the healthy development of Macao’s digital study tour. The digital study tour platform helps the integration of Macao’s cultural tourism industry, innovates the “study tour application field” and effectively solves the pain points of traditional study tours.