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X. Hu N. Au R. XiaBrand CUSTOMER ENGAGEMENT E-commerce Innovation Interactivity Intangible cultural heritage handicraft Perceived authenticity PHYSICAL SURROUNDINGS Tourism value co-creation VIRTUAL-REALITY Interactivity Mobile Augmented Reality Purchase intention value co-creation
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Hu, X., Au, N., & Xia, R. The Impact of Mobile Augmented Reality on the Purchase Intention of Intangible Cultural Heritage Handicrafts. https://doi.org/10.1080/19388160.2024.2312974
X. Hu N. Au R. XiaBrand CUSTOMER ENGAGEMENT E-commerce Innovation Interactivity Intangible cultural heritage handicraft Perceived authenticity PHYSICAL SURROUNDINGS Tourism value co-creation VIRTUAL-REALITY Interactivity Mobile Augmented Reality Purchase intention value co-creation
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Baratè, A., Haus, G., Ludovico, L. A., & Mauro, D. A. IEEE 1599 for live Musical and theatrical performances. 7, 170-178. https://doi.org/10.4304/jmm.7.2.170-178
A. Baratè G. Haus L.A. Ludovico D.A. MauroArtificial intelligence Collaborative approach Collaborative approaches cultural heritage Cultural heritages Encoding (symbols) Heterogeneous materials IEEE 1599 Innovative approaches Interactivity International standards Multi-layer encoding Multimedia systems New media WEB application WEB application
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Fan, D., Wang, T., Sun, R., Zhang, A., & Wan, L. Hello, Chinese Ethnic and Folk Dances. 331-333. Institute of Electrical and Electronics Engineers Inc. https://doi.org/10.1109/ICVRV51359.2020.00088
D. Fan T. Wang R. Sun A. Zhang L. WanAugmented reality Digital storage Dynamic displays Ethnic and folk dances Folk dances Intangible cultural heritages Interactivity Mobile Augmented Reality Motion capture Motion capture data Real motion Spline Curve Virtual character Virtual reality Visualization
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Leong, F. F. (2025). Construction and Application of Macao Intangible Cultural Heritage Digital Study Tour Platform Based on RMP Theory. Smart Innovation, Systems And Technologies, 419, 301-311. https://doi.org/10.1007/978-981-97-9128-6_23
FatFai LeongCross-cultural communication Digital study tour Digital study tour platform Intangible cultural heritages Interactivity Learning opportunity Leisure industry Macao intangible cultural heritage Off-line interactions RMP analyze Students Teachers Tourism industry
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