A tourism program of government and its place in the process of preservation of cultural heritage on the example of ‘pueblos mágicos’ in Mexico

The study describes the creation of selected tourism programs in Mexico and their activities in specific locations. It reflects programs’ focus and clarifies the purposes of their emergence on the example of ‘Pueblos mágicos’. The main goal is to clarify how the application of the tourist program effects preserving of cultural heritage. The author describes the cultural heritage and its individual components according to the existing division, defines the research area, and justifies its selection. Concrete elements, from classified tangible and intangible heritage groups, are selected and submitted to ethnological research. The author also presents the theoretical approaches for characterizing opportunities created by tourism programs, clarifies the methodology of the research and describes the research locations. In the conclusion, the evaluation of impacts of the program on studied components of cultural heritage is presented.