TY - JOUR KW - cultural heritage KW - Mexico KW - Programs KW - Pueblos mágicos KW - Tourism AU - A. Uhnák AB - The study describes the creation of selected tourism programs in Mexico and their activities in specific locations. It reflects programs’ focus and clarifies the purposes of their emergence on the example of ‘Pueblos mágicos’. The main goal is to clarify how the application of the tourist program effects preserving of cultural heritage. The author describes the cultural heritage and its individual components according to the existing division, defines the research area, and justifies its selection. Concrete elements, from classified tangible and intangible heritage groups, are selected and submitted to ethnological research. The author also presents the theoretical approaches for characterizing opportunities created by tourism programs, clarifies the methodology of the research and describes the research locations. In the conclusion, the evaluation of impacts of the program on studied components of cultural heritage is presented. BT - European Journal of Science and Theology LA - English M1 - 4 N1 - Publisher: Ecozone, OAIMDD N2 - The study describes the creation of selected tourism programs in Mexico and their activities in specific locations. It reflects programs’ focus and clarifies the purposes of their emergence on the example of ‘Pueblos mágicos’. The main goal is to clarify how the application of the tourist program effects preserving of cultural heritage. The author describes the cultural heritage and its individual components according to the existing division, defines the research area, and justifies its selection. Concrete elements, from classified tangible and intangible heritage groups, are selected and submitted to ethnological research. The author also presents the theoretical approaches for characterizing opportunities created by tourism programs, clarifies the methodology of the research and describes the research locations. In the conclusion, the evaluation of impacts of the program on studied components of cultural heritage is presented. PY - 2018 SP - 179 EP - 192 T2 - European Journal of Science and Theology TI - A tourism program of government and its place in the process of preservation of cultural heritage on the example of ‘pueblos mágicos’ in Mexico UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85053278151&partnerID=40&md5=28c15122e64c769c908f260db1e80712 VL - 14 SN - 18410464 (ISSN) ER -