Research on the user experience of educational app in the context of “intangible cultural heritage”

In the new era, education as an important way to inherit intangible cultural heritage needs to be combined with APPs. In this context, this article studies the user experience of the handicraft education app by experiment. Experimental results show that user experience and user willingness affect learning outcomes. And through TAM model and user experience knowledge, the factors affecting user will and experience are discussed. It also puts forward design suggestions for a craft education app in the context of intangible cultural heritage.