Value Exploration of Intangible Cultural Heritage in Cultural Creative Industries

In the new economic normality, for intangible cultural heritage to play its cultural value and create economic value, market rules are required to combine the cultural creative industries with intangible cultural heritage, which will make the intangible cultural heritage a new industry with more vigor and vitality in the economic mode that has culture and creativity as core values. The combination of cultural creativity and market economy industries plays an important role in the protection and inheritance of regional economy and intangible cultural heritage.