00888nas a2200133   4500000000100000008004100001100001300042700001000055245008600065300001200151490000700163520057000170020001400740       2015                            d1 aYan Xian1 aG Lee00aValue Exploration of Intangible Cultural Heritage in Cultural Creative Industries  a228-2320 v813 aIn the new economic normality, for intangible cultural heritage to play its cultural value and create economic value, market rules are required to combine the cultural creative industries with intangible cultural heritage, which will make the intangible cultural heritage a new industry with more vigor and vitality in the economic mode that has culture and creativity as core values. The combination of cultural creativity and market economy industries plays an important role in the protection and inheritance of regional economy and intangible cultural heritage.  a2160-1070