Tourism and cultural identity: The miranda land pennons

The Mirandeses pennons, grounded in the traditions and inter-regional collective memory (Miranda do Douro and Castile / Leon), can create a single opportunities to develop unique tourism experiences in two contiguous territories, encouraging the exploration that historic area legacy. These identity factors can encourage and promote the symbols and rituals recovery, through the development of intercultural practices (Pennons events). It was used two qualitative methodologies: MatrizPCI (Immaterial Cultural Heritage Matrix) for inventory of banners in Miranda territory, following the UNESCO guidelines on the "Intangible Cultural Heritage Safeguarding" and tourism models (Mill and Morrison, Inskeep and Costa) to identify tourism destination territory drivers. It is vital to development tourism and cultural identity policies for Miranda and Castile / León regions.