La intangibilidad de lo tangible en la ciudad de Mar del Plata: Prácticas activas desde la historia sociomaterial

The concept of the intangible heritage involves a bilateral relationship in which the material manifestations give shape to immaterial aspects that people recognize as signifiers of their cultural reality and vice versa. To include social representations as one form of enlightenment from everyday knowledge, allows to approach the practices of interpreting the relationship between the imagined and the built. To do this, it is thought over on the historical processes that occurred in the main seaside resort in Argentina, Mar del Plata: how to contribute to the knowledge of intangible heritage through the study of different sociomaterial manifestations, consolidated between 1930 and 1950 when profound transformations are gestated and which are overlapped with the current imaginary? In this way, the practices stemming from the summer holidays, a crucial activity in the development of the city, are explored through the analysis of two manifestations: the small chalet "style Mar del Plata" and the unitary swimsuit. Thus, it is analyzed "living the city" and "living the beach" through a housing and a specific sartorial system. From mainly qualitative methodologies, plural sources are used to track an active identity construction, settled in the history and originated in the coastal local nature.