Influence of intangible cultural heritages on tourism

Intangible cultural heritages, the wisdom crystallization of laboring people in China, are the results of thousands of years Chinese history and culture. However, with the development of society, the inheritance of intangible cultural heritages encounters many obstacles and is faced with the risk of being lost. Combining intangible cultural heritages with tourism is a win-win strategy. On one hand, it helps to enlarge the spreading width of intangible cultural heritages, arousing more attention and prompting Chinese traditional culture to be carried forward. On the other hand, it enriches tourism culture and enhances the cultural taste of tourism, making tourism more attractive and charming. The work focuses on discussing the effective interaction between intangible cultural heritages and tourism.