01619nas a2200265   4500000000100000008004100001260001300042653002000055653001800075653002700093653001200120653001400132653002400146653003400170653001200204653002500216653002300241100001100264245005800275856014300333300001400476490000700490520081400497020004201311                                       d  bWITPress10aChinese history10acommunication10aEffective interactions10aHistory10aInfluence10aInformation science10aIntangible cultural heritages10aTourism10aTraditional cultures10aWin-win strategies1 aY. Ren00aInfluence of intangible cultural heritages on tourism  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84903205347&doi=10.2495%2fICIE131662&partnerID=40&md5=91091853a9a3861b8442cdb0fb1304db  a1321-13260 v493 aIntangible cultural heritages, the wisdom crystallization of laboring people in China, are the results of thousands of years  Chinese history and culture. However, with the development of society, the inheritance of intangible cultural heritages encounters many obstacles and is faced with the risk of being lost. Combining intangible cultural heritages with tourism is a win-win strategy. On one hand, it helps to enlarge the spreading width of intangible cultural heritages, arousing more attention and prompting Chinese traditional culture to be carried forward. On the other hand, it enriches tourism culture and enhances the cultural taste of tourism, making tourism more attractive and charming. The work focuses on discussing the effective interaction between intangible cultural heritages and tourism.  a17433517 (ISSN); 9781845648558 (ISBN)