"Es un ejemplo no solamente para los de su raza qom sino para toda la juventud formoseña": El patrimonio cultural inmaterial y la música indígena en la controvertida política formoseña

We analyze recent cultural policy in the province of Formosa, Argentina, regarding indigenous intangible cultural heritage, particularly the music of the Toba or Qom. Our hypothesis is that the provincial government has strategically instrumentalized these cultural policies in order to create the image of an administration that ideologically endorses global discourses imposed on democracies (such as "multiculturalism" and "the safeguarding of cultural heritage"). At the same time this legitimizes a provincial imaginary of "being Formoseño" that identifies itself as "multicultural" but on the other hand invisibilizes contemporary indigenous people, masking conflicts and inequalities.