Development and Practice of Jincang Embroidery Subscription Account Platform

Jincang Embroidery is an important intangible cultural heritage in the southern Fujian region of China and needs to be protected urgently. This article builds a digital publicity and promotion platform for Jincang embroidery from the three modules of the Jincang embroidery database: embroidery courses, customization, and sales through the subscription account of "Jincang Embroidery Culture". By evaluating the number of followers and readings, the platform has greatly improved the popularity of Jincang embroidery, enhanced the interaction with young users, and provided a good reference for the digital promotion of other intangible cultural heritage embroideries in the world.