TY - CPAPER
KW - Customisation
KW - Digital promotion platform
KW - Digital promotion platform
KW - Intangible cultural heritages
KW - Jincang Embroidery
KW - Jincang Embroidery
KW - Subscription account
KW - Subscription account
KW - Textile printing
KW - Textiles
KW - Young user
AU - X.-Y. Han
AU - Q.-L. Yao
AU - J.-W. Wang
AB - Jincang Embroidery is an important intangible cultural heritage in the southern Fujian region of China and needs to be protected urgently. This article builds a digital publicity and promotion platform for Jincang embroidery from the three modules of the Jincang embroidery database: embroidery courses, customization, and sales through the subscription account of "Jincang Embroidery Culture". By evaluating the number of followers and readings, the platform has greatly improved the popularity of Jincang embroidery, enhanced the interaction with young users, and provided a good reference for the digital promotion of other intangible cultural heritage embroideries in the world.
C2 - Text. Bioeng. Informatics Symp. Proc. - Text. Bioeng. Informatics Symp., TBIS
N1 - Journal Abbreviation: Text. Bioeng. Informatics Symp. Proc. - Text. Bioeng. Informatics Symp., TBIS
N2 - Jincang Embroidery is an important intangible cultural heritage in the southern Fujian region of China and needs to be protected urgently. This article builds a digital publicity and promotion platform for Jincang embroidery from the three modules of the Jincang embroidery database: embroidery courses, customization, and sales through the subscription account of "Jincang Embroidery Culture". By evaluating the number of followers and readings, the platform has greatly improved the popularity of Jincang embroidery, enhanced the interaction with young users, and provided a good reference for the digital promotion of other intangible cultural heritage embroideries in the world.
PB - Textile Bioengineering and Informatics Society (TBIS)
SN - 9781713861065 (ISBN)
SP - 450
EP - 456
TI - Development and Practice of Jincang Embroidery Subscription Account Platform
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85141403548&partnerID=40&md5=270caac0d4054454637b65ad4b642608
ER -