Development of Anshun intangible cultural heritage batik based on NVivo analysis

Anshun batik was included in China s national Intangible Cultural Heritage (abbreviated as ICH) in 2008. With the changes in society, Anshun ICH batik is currently facing a severe challenge in terms of its inheritance and development. This study adopts qualitative research method in accordance with the principles of typical case sampling and purposive random sampling. Twenty-four people from four different groups in Anshun who have been engaged in batik-related work for a long time were interviewed, and their data were then coded and analyzed using NVivo12 software. It was found that concerns about batik in Anshun were mainly focused on five aspects: modes of inheritance, types of products, historical periods of glory, current situation, and attitudes towards batik. It proposes a theoretical path for the optimal development of Anshun batik that integrates inheritors, digital products and batik ecological environment to complement each other.