@article{6515,
  author = {Kun Quan and Azlin Noor and Jing Wang},
  title = {Development of Anshun intangible cultural heritage batik based on NVivo analysis},
  abstract = {Anshun batik was included in China s national Intangible Cultural Heritage (abbreviated as ICH) in 2008. With the changes in society, Anshun ICH batik is currently facing a severe challenge in terms of its inheritance and development. This study adopts qualitative research method in accordance with the principles of typical case sampling and purposive random sampling. Twenty-four people from four different groups in Anshun who have been engaged in batik-related work for a long time were interviewed, and their data were then coded and analyzed using NVivo12 software. It was found that concerns about batik in Anshun were mainly focused on five aspects: modes of inheritance, types of products, historical periods of glory, current situation, and attitudes towards batik. It proposes a theoretical path for the optimal development of Anshun batik that integrates inheritors, digital products and batik ecological environment to complement each other.},
  volume = {11},
  url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85214567056&doi=10.1016%2fj.ssaho.2025.101287&partnerID=40&md5=37d9ebcd231f7bd8e08323b1cc9ec25d},
  doi = {10.1016/j.ssaho.2025.101287},
  note = {Type: Article},
}