Cultural events and stakeholders: gastronomy as a promotional tourism factor at Revelando Sao Paulo Festival.

This paper discusses the relation between gastronomy and tourism, emphasizing the former as an intangible heritage, filled with symbolism and cultural rites. The study s goal is to identify the influence of the gastronomy as a promotional factor of tourism, in a cultural festival, in the conceit of the event s different stakeholders. This is a qualitative research study, with case study method. It was used systematic observation and semi-structured interviews with the stakeholders of the Revelando Sao Paulo Festival. It was observed that the traditional gastronomy presented at the festival is interpreted as part of a cultural product in a destination. Exhibitors, organizers and media believe the event can be considered an important factor for the local tourism, given its contact with popular culture representatives, art performances, and gastronomic motivation.