Communication territoriale et promotion du patrimoine immateriel et materiel du Maroc: Vers une attractivitetouristique responsable

In this article, we shall attempt to show to what extent the territorial communication can bring to the development of the material and immaterial heritage in a country with tourist vocation as Morocco andit in a perspective of promotion touristic and territorial attractiveness. We shall also propose one tries concrete of a territorial communications strategy of promotion of the aforementioned heritage