00881nas a2200145   4500000000100000000000100001008004100002260003000043100001800073245013600091856006400227300001200291520041000303020002200713       2016                            d  bServicio de Publicaciones1 aAbdellah Abil00aCommunication territoriale et promotion du patrimoine immateriel et materiel du Maroc: Vers une attractivitetouristique responsable  uhttps://dialnet.unirioja.es/servlet/articulo?codigo=8612993  a532-5433 aIn this article, we shall attempt to show to what extent the territorial communication can bring to the development of the material and immaterial heritage in a country with tourist vocation as Morocco andit in a perspective of promotion touristic and territorial attractiveness. We shall also propose one tries concrete of a territorial communications strategy of promotion of the aforementioned heritage  a978-84-9042-301-1