A social psychological approach to cultural heritage: memories of the elderly inhabitants of Rome

Elderly inhabitants’ memories can be a valuable source of information about the intangible aspects of cultural heritage of interest to tourists. Using the theory of social representations, this research project focuses on the urban area of the former 17th Municipality of Rome (located on the right riverbank of the Tiber River and including the neighborhoods of Prati and Borgo close to the Vatican City). All three older people’s centers of the municipality have participated on a voluntary basis. The total of 64 persons provided demographic information, took tests assessing cognitive skills and memory, attended focus groups and participated in in-depth interviews in order to produce a documentary for tourists. As a result, the four most significant social representations of the cultural heritage of the former 17th Municipality of Rome have been identified and described in relation to the predominant emotions evoked. The final product consists of a documentary that includes selected interviews with the elderly inhabitants, insights from an archeologist and art historian, as well as local administration and authorities, in order to enrich tourist experience. Practical implications of the research project are discussed in relation to urban tourism.