Rhythms of living cultural heritage: Co-creating memorable tourism experiences

Cultural heritage tourism involves traveling to a destination to experience and appreciate its cultural heritage. This type of tourism focuses on exploring historical sites, traditions, festivals, arts, crafts, and other aspects that reflect the local culture and heritage. Its aim is to promote sustainable tourism practices while preserving and enhancing the cultural identity of the region. Folk music, on the other hand, refers to the traditional music that is created and transmitted within a particular region reflecting its cultural and social heritage. Folk music is typically performed using traditional instruments and may involve storytelling, dance, and communal participation. It plays a significant role in preserving and promoting living cultural heritage. In this chapter, the author will be discussing the Kaustinen Folk Music Festival and how it co-creates memorable tourism experiences for visitors while promoting and preserving regional cultural heritage. © 2023, IGI Global. All rights reserved.