01472nas a2200121   4500000000100000008004100001260001200042100002000054245008300074856015600157300001400313520102300327       2023                            d  c2023///1 aM.-M.E. Jaskari00aRhythms of living cultural heritage: Co-creating memorable tourism experiences  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85177611028&doi=10.4018%2f978-1-6684-9957-3.ch014&partnerID=40&md5=b9a4e1214f0b69a2097a9220a33fd6e8  a180-195, 3 aCultural heritage tourism involves traveling to a destination to experience and appreciate its cultural heritage. This type of tourism focuses on exploring historical sites, traditions, festivals, arts, crafts, and other aspects that reflect the local culture and heritage. Its aim is to promote sustainable tourism practices while preserving and enhancing the cultural identity of the region. Folk music, on the other hand, refers to the traditional music that is created and transmitted within a particular region reflecting its cultural and social heritage. Folk music is typically performed using traditional instruments and may involve storytelling, dance, and communal participation. It plays a significant role in preserving and promoting living cultural heritage. In this chapter, the author will be discussing the Kaustinen Folk Music Festival and how it co-creates memorable tourism experiences for visitors while promoting and preserving regional cultural heritage. © 2023, IGI Global. All rights reserved.