Autor
Palabras clave
Resumen

According to the stakeholder theory, this research evaluated the comprehensive performance of China Chengdu International Intangible Cultural Heritage Festival. Based on the survey, we indicate that the Inheritance Festival has received high satisfaction from the perspective of the organizing committee, exhibitors, professional visitors and related companies. Increasing the professional services and enhancing the professionalism of “Inheritance Festival are very important. We should promote on-line “Inheritance Festival”. Inheritance Festival brand can be promoted through professional websites. And we have to invest abundant resources to strengthen infrastructure construction.

Título de la serie
5th International Conference on Intelligent, Interactive Systems and Applications, IISA 2020
Volumen
1304
Editorial
Springer Science and Business Media Deutschland GmbH
ISBN-ISSN
21945357 (ISSN); 9783030637835 (ISBN)
URL
DOI
10.1007/978-3-030-63784-2_33
Descargar cita