TY - SER
KW - Comprehensive performance
KW - Comprehensive performance evaluation
KW - Cultural festival
KW - Exhibitions
KW - Infrastructure construction
KW - Intangible cultural heritages
KW - Large-scale event
KW - Organizing committee
KW - Professional aspects
KW - Professional services
KW - Stakeholder theory
AU - X. Zeng
AB - According to the stakeholder theory, this research evaluated the comprehensive performance of China Chengdu International Intangible Cultural Heritage Festival. Based on the survey, we indicate that the Inheritance Festival has received high satisfaction from the perspective of the organizing committee, exhibitors, professional visitors and related companies. Increasing the professional services and enhancing the professionalism of “Inheritance Festival are very important. We should promote on-line “Inheritance Festival”. Inheritance Festival brand can be promoted through professional websites. And we have to invest abundant resources to strengthen infrastructure construction.
C1 - 5th International Conference on Intelligent, Interactive Systems and Applications, IISA 2020
DO - 10.1007/978-3-030-63784-2_33
N1 - Journal Abbreviation: Adv. Intell. Sys. Comput. Pages: 270 Publication Title: Adv. Intell. Sys. Comput.
N2 - According to the stakeholder theory, this research evaluated the comprehensive performance of China Chengdu International Intangible Cultural Heritage Festival. Based on the survey, we indicate that the Inheritance Festival has received high satisfaction from the perspective of the organizing committee, exhibitors, professional visitors and related companies. Increasing the professional services and enhancing the professionalism of “Inheritance Festival are very important. We should promote on-line “Inheritance Festival”. Inheritance Festival brand can be promoted through professional websites. And we have to invest abundant resources to strengthen infrastructure construction.
PB - Springer Science and Business Media Deutschland GmbH
SN - 21945357 (ISSN); 9783030637835 (ISBN)
TI - Research on the Comprehensive Performance Evaluation of Large-Scale Event\_Cases of China Chengdu International Intangible Cultural Heritage Festival
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85098252663&doi=10.1007%2f978-3-030-63784-2_33&partnerID=40&md5=84a192957e3a8005b1dd37df1c02aaa4
VL - 1304
ER -