Protection analysis of Chinese time-honored brands in city clusters in middle reaches of Yangtze river.

City clusters in the middle reaches of the Yangtze River contain Wuhan city circle, Changzhutan city cluster, and the Poyang Lake eco-economic region, and they make efforts to promote new economic growth poles. This paper studied the Chinese time-honored brands in Triangle of Central China. It was suggested: (1) to collect the old brands, establish their perfect archives in the city clusters, and protect and succeed them; (2) to combine the protection of Chinese time-honored brand with safeguarding of intangible cultural heritage; (3) to inherit the traditional processing technology related to Chinese time-honored brand, and promote the productive protection of intangible cultural heritage; (4) to strengthen cultural industry development of Chinese time-honored brand, and prosper the cultural industry; (5) to strengthen Chinese time-honored brand protection of agricultural products processing enterprises, and accelerate agricultural brand construction; (6) to develop Chinese time-honored brand recognition in the impoverished areas, and exert its role in rural development and poverty alleviation.