01562nas a2200181   4500000000100000000000100001008004100002100001600043700002000059700001500079700001100094700001700105245010800122300001200230490000700242520111700249022001401366                                       d1 aSun Zhi-Guo1 aDing Guang-Ping1 aHe Yue-Qiu1 aXie Yi1 aWang ShuTing00aProtection analysis of Chinese time-honored brands in city clusters in middle reaches of Yangtze river.  a146-1550 v253 aCity clusters in the middle reaches of the Yangtze River contain Wuhan city circle, Changzhutan city cluster, and the Poyang Lake eco-economic region, and they make efforts to promote new economic growth poles. This paper studied the Chinese time-honored brands in Triangle of Central China. It was suggested: (1) to collect the old brands, establish their perfect archives in the city clusters, and protect and succeed them; (2) to combine the protection of Chinese time-honored brand with safeguarding of intangible cultural heritage; (3) to inherit the traditional processing technology related to Chinese time-honored brand, and promote the productive protection of intangible cultural heritage; (4) to strengthen cultural industry development of Chinese time-honored brand, and prosper the cultural industry; (5) to strengthen Chinese time-honored brand protection of agricultural products processing enterprises, and accelerate agricultural brand construction; (6) to develop Chinese time-honored brand recognition in the impoverished areas, and exert its role in rural development and poverty alleviation.  a1001-8581