Development Route Analysis of Intangible Cultural Heritage Industry of China Based on Data Mining

Industrialization is an important way to protect and inherit intangible cultural heritage, which can enhance the vitality of intangible cultural heritage. The development of intangible cultural heritage industrialization can not only meet the needs of intangible cultural heritage protection and inheritance, but also meet the diverse cultural needs of the people. This paper uses DEA model to analyse the development status of intangible cultural heritage industry of thirty-one provinces and cities of China, discusses the main problems of intangible cultural heritage industry, and gives three suggestions of promoting brand building to enhance market positioning; accelerating creative research and development to promote the value-added of intangible cultural heritage products; innovating business model to promote industrial transformation and upgrading to provide some references for relevant researchers.