A Study on Design for Intangible Cultural Heritage of Humanity : concentrating the Intangible Cultural Heritage of Korea

Current Status of the Intangible Cultural Heritage policy is mainly focuses on the appearance of the conservation in building activities, historical sites, monuments, etc., intangible value such as life in which storytelling is possible, culture, history, lifestyle, tradition has been neglected. Recently, UNESCO enacted the Convention for the Safeguarding of Intangible Cultural Heritage emphasizing on ‘living heritage’ which is stressing the intangible value of the heritage as well as making an effort to link heritage value to sustainable development, but the world heritage businesses are still emphasizing the outward of the heritage.Purpose of this study is to represent the spiritual values well which the Intangible Cultural Heritage of Korea has, such as ​​historicity and the traditional beauty and to establish the unified image of Korea’s intangible cultural heritage by trying to classify the identity design in one common direction. I did research on fifteen visual images of the Korean intangible cultural heritage in December 2012 at present, proposed to open the efficient and intuitive Korean intangible cultural heritage of humanity portal site and suggested the concept design about the symbol of the each heritage. Thus, want to help promote recognition and PR for world intangible cultural heritage of humanity more effectively through the establishment of integrated image.