Satisfacción y Motivación: La gastronomía de Guayaquil

Ecuadorian cuisine is a food mosaic, a mixture of ancestral tastes and knowledge due to the rich food provided by the biodiversity of Ecuador, resulting in a wide variety of culinary offerings. The city of Guayaquil is visited by national and foreign tourists, one of its tourist attractions being its varied traditional gastronomy which can be tasted in the restaurants called "Las Huecas", which are establishments that provide typical food of Ecuador. The present empirical work tries to analyze the satisfaction and motivations of visitors who come to taste traditional gastronomy in this destination. The study was carried out "in situ", to show the results, which show that main motivations of visitors in "Las Huecas" are: To consume a typical dish, because he or she needs breakfast / lunch / dinner and to meet with friends. The taste and quality of food is the most important attribute in the service of these businesses and the general average level satisfaction is 4.61, which indicates a high satisfaction. The variables that have the greatest influence on general satisfaction of the service are the facilities, the ambience of the establishment and the variety of dishes. Conducting studies on the satisfaction and motivation of traditional gastronomy contributes to understand the demand in a tourist destination in order to preserve this intangible heritage of people.