Egilea
Abstract

This study aims to understand tourists perception (using their five senses) of the landscape of typical products marketed at the Feira da Praia Grande in Sao Luis (Maranhao). Field research was conducted in August-September 2016, using questionnaires, to understand tourists sensory perceptions of the landscape. Among the main results, it was identified that the sensory landscape of typical products at the Feira da Praia Grande can be used as a tourism resource and that there are research possibilities about the numerous sensory landscapes in Sao Luis as well as new tourist activities in the downtown to value intangible cultural heritage.

Year of Publication
2017
Revista académica
Marketing \& Tourism Review
Volume
2
Zenbakia
2
Number of Pages
8-8
ISSN Number
2525-8176
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