Mediatized tourism: what is news on touristic destinations presented by Jornal Hoje, of the Globo television network?

One of the major Brazilian TV news maintains a special serie of reporting exclusively devoted to tourism since 2008. And It was aiming to discriminate what most interests the Jornal Hoje (JH) in the destinations presented by the "I m in off" which developed this article. This was done from a sampling involving 44 reports, showed in 2010, and the observation participant. The data passed by a cribble of Content Analysis, and in addition, It was also used the pattern-matching. It was found higher emphasis on variables related to natural and sporting attractions, as well as tourist facilities and services at the expense of cultural aspects, such as tangible and intangible heritage.