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Jia LiDigital communication grounded theory Handicraft ICH Influencing factors Theoretical model
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Bo Zhang Yannan Zhangadult Female Humans Information dissemination Intention Knowledge male Middle Aged rural population Surveys and Questionnaires Trust Young Adult adult article BEHAVIOR cultural anthropology cultural identity Digitalization Female human Information dissemination Inheritance Knowledge male Middle Aged open access publishing outcome expectation questionnaire reward rural population self concept stimulus Theoretical model theory trust young adult