Intelligence Web Analysis of Internet Resources of Intangible Digital Cultural Heritage Collections

The article on the example of five countries examines digital collections dedicated to preserving and popularizing intangible cultural heritage in the web information environment, representing a sufficient number of objects/practices of intangible cultural heritage presented in multimedia resources. The intelligence web analysis of intangible digital cultural heritage collections is conduced. It is shown that in the context of marketing and communication policy, it is rational to use social network platforms and mass media to promote intangible cultural heritage, encouraging public interest in intangible cultural heritage objects. Furthermore, taking into account many intangible cultural heritage objects of individual projects entering the information resources, we can say that popularization of intangible cultural heritage within the scope of scientific, educational, and entertainment activities, in particular both in the mass media and social networks, will lead to social interest. As a result, the nation s identity, awareness, skills, and knowledge will be created. The scientific novelty of the work consists of expanding ideas for activities aimed at protecting and preserving intangible cultural heritage at the global and national levels. Analysis of five digital collections of intangible cultural heritage was analyzed in the web information environment. Information resources of the hosted intangible cultural heritage digital collections, which represent Eastern, Western and Northern Europe and act as indicators of interest in society and are a source of information and a means of popularizing intangible cultural heritage objects, are considered.