Intangible Cultural Heritage "2.0": Research on Digitization Preservation and Promotion Strategy through Web2.0 Tools

In the context of internet and information environment, advanced information technologies, such as artificial intelligence, virtual realization, multimedia, wide band and database, could be adopted to develop computer and internet-based new protective means which can serve as technological basis for the sustainable development of intangible cultural heritage. This paper briefly described the concept of intangible cultural heritage, protection practicing world-widely and analyzed the content of preservation progressing through digitization projects. The intangible cultural heritage protection institutions play the role of safeguarding and preserving so they should reap the benefits of ICT to help disseminate the knowledge to the general public. By utilizing web2.0 tools, institutions can engage users in the building of intangible cultural heritage resources created by mass digitization projects. In order to create a circumstance to protect, inherit and carry forward national intangible cultural heritage, this paper analyzed the strategy institutions can enhance or enrich users participation through the use of web2.0 or social networking sites (SNSs).