Innovative design of agricultural tourism souvenirs to promote the inheritance and promotion of intangible cultural heritage

As an important component of human culture, intangible cultural heritage plays a crucial role in the traditional and ethnic identity of specific regions and ethnic groups. However, with the rapid development of technology and the acceleration of modernization, intangible cultural heritage has been impacted to a certain extent. At the same time, the rise of the tourism industry provides new opportunities for the inheritance and development of intangible cultural heritage. This study discusses the innovative design of agricultural tourism souvenirs by analyzing the agricultural cultural stories and the reshaping of souvenirs in intangible cultural heritage areas, as well as keeping up with the times in terms of materials and colors. Based on the current market situation of agricultural tourism souvenirs and integrating the cultural value of intangible cultural heritage, a complete basic theory of product innovation is designed, and several promotion suggestions for innovative agricultural souvenirs are also provided. By analyzing the existing problems in the inheritance of intangible cultural heritage, this study proposes an innovative model of intangible cultural heritage inheritance, which combines agricultural tourism to promote intangible cultural heritage, and uses innovative design methods to create unique agricultural tourism souvenirs. The emergence of this model can not only effectively protect and inherit intangible cultural heritage, but also inject new vitality into the development of rural tourism. This article provides readers with the latest models of intangible cultural heritage inheritance and innovative design ideas for souvenirs. Combining field investigations and case analysis, it provides new ideas and reference plans for the protection and inheritance of intangible cultural heritage, and also provides new ideas for promoting the development of China s agricultural tourism industry.