Exploring the Potential of Mobile Phone Applications in the Transmission of Intangible Cultural Heritage among the Younger Generation

With the arrival of the information digitalization era, the dissemination of culture breaks the limitations of time and space, ushering in new opportunities. With China s emphasis on the digital preservation of intangible culture heritage (ICH), the use of mobile phone applications to disseminate ICH has become more relevant. Mobile phone application appeals to young users with its convenient and personalised customized operation. It combines technology with cultural heritage and has advantages over traditional media in terms of recording and dissemination. Inheritors are an important part of China s ICH protection and the core of the survival of folk crafts, of which the younger generation is an important force. This article provides an example of qualitative research on the use of apps for ICH learning in a university classroom. The use of apps as a tool for self-learning of ICH by the younger generation was used to raise their awareness of local cultural heritage and sustainable development issues, and to motivate teachers and students to preserve and disseminate local culture. The results of the study suggest that mobile phone applications are useful and effective self-learning tools for the younger generation to acquire knowledge and understanding of local ICH.