Designing Edutainment Games for Intangible Cultural Heritage: the BNREG Project

This paper presents the preliminary investigation and game design process of Beijing Nursery Rhyme Edutainment Game (hereinafter referred to as BNREG), from which we think edutainment concept can provide an innovative gamification method for the impart and inheritance of Intangible Cultural Heritage (hereinafter referred to as ICH). It will also finally identify and discuss the most significant challenges in the design and adoption of edutainment games in ICH field.