Conservation Value of the Korean Intangible Cultural Heritage Dance: Using Contingent Valuation Method (CVM)

The purpose of this study is to estimate the value of preserving Korean intangible cultural heritage dance in the perspective of economics by using the Contingent Valuation Method (CVM). To attain the goal, this author has chosen 400 adults who are living in Korea and are over 20 year old and estimated WTP (Willingness To Pay) for a preservation fund to maintain Korean intangible cultural heritage dance performances. According to the results, WTP for a fund to preserve Korean intangible cultural heritage dance equals 12,901 won per person monthly. If you convert it based on the population of Koreans who are over 20, effective value to preserve Korean intangible cultural heritage dance equals approximately 540 billion won monthly.This study attempted to estimate the preservation value of Korean intangible cultural heritage dance economically in order to help Koreans to be aware of the importance of our culture. Also, this study is expected to be used as grounds to make policies and secure finances to maintain and also enhance traditional dance performances.