Impacts of UNESCO-listed tangible and intangible heritages on tourism

We empirically examine whether the inscription of heritages on the UNESCO Lists attracts more international tourists. We suggest two main points. One is the use of a logit model in change variables. The other point is to differentiate the impacts of tangible and intangible heritages on tourism. The empirical results reveal that the UNESCO-listed Heritages significantly promote international tourism because the inscription guarantees the value of the heritages. These results imply that the inscription of heritages on the UNESCO Lists reduces the information gap between the heritage providers and the tourism consumers and therefore attracts more international tourists.