App Design and Research Based on Traditional Art Intangible Cultural Heritage

For the development of traditional art intangible cultural heritage, we use digital media technology and internet platforms to create applications, thus promoting product innovation and cultural heritage. Starting from the origins of traditional arts intangible cultural heritage, by sorting and classifying projects according to their use and characteristics, we analyze the main reasons that constrain their heritage and development, and propose design strategies. Finally, a new approach is provided for the transmission and promotion of the intangible cultural heritage of folk art.