Beer tourism in Sao Paulo state (BR): an exploratory analysis.

This paper aims to present an overview of Beer Tourism in the state of Sao Paulo (BR), considering the existing attractions related to the matter. In this regard, we have conducted an exploratory survey, based on a case study, through literature and documentary review and information collection by phone and online survey. We have identified 50 breweries currently offering visits to their facilities, 23 events and 10 well-designed routes in different cities of the state. Given the attractions found, and the coordinated action of several breweries, the Tourism Brewer is already a promising reality in Sao Paulo, and still has great potential for improvement and expansion.