A Study on the Cultural Commodity Design of the Yungang Grottoes in Shanxi, UNESCO World Cultural Heritage

With the development of regional economy, people s material and cultural life shows a growing trend, and tourism has gradually become an indispensable part of people s lives. The integration of tourism industry and cultural industry has promoted the development of featured tourism products，This article focuses on the Yungang Grottoes. Yungang Grottoes are classified as intangible cultural heritage. In recent years, there has been an increasing number of tourist from domestic and other countries. The cultural goods of Yungang Grottoes bear the important responsibility of spreading the Northern Wei culture and carrying forward the regional characteristics. Through the investigation and analysis of the status quo of cultural goods in Yungang Grottoes and the combination of the concepts of cultural goods, we found many problems in the design of cultural goods . Cultural goods design of cultural goods is actually a kind of information design, In this study, through in-depth understanding of Yungang Grottoes cultural and artistic background, Excavate the blend of traditional culture and modern design, the symbolic visual elements in the regional culture are extracted. The symbolic visual elements in the regional culture are extracted, and the uniqueness of the regional culture is expressed in the form of traditional patterns. Based on market research and comprehensive packaging design theory, this paper re-creates the brand of Yungang Grottoes by using the graphic, text, color and other visual elements reasonably, and develops the regional representative characteristic cultural goods.